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Latest News

ep-sept-21

Finding your target market (part 2)

Last week, we discussed the importance of having a focused strategy on defining your ideal customer.  Today, we take a look at some of the key factors to help you identify your target market.

ep-sept-15

Finding your target market (part 1)

Understanding your customer is one of the most important things every business should be able to do.  However, it is particularly important for small business.

EP Sept (11)

Guide to income insurance

Income insurance is designed to protect you and your family in the event that you become unable to work due to illness or injury.